Greenall’s The Original London Dry Gin has launched a gift box for the off-trade for the festive season. Available in eight of the key UK retailers, the Greenall’s Gin Gift Box is an added value promotion for the consumer, retailing at its usual RSP of £15 for a 70cl bottle.
As the world’s first quality English gin, Greenall’s has long been associated with the best of British and the telephone box design reflects the British spirit of this London Dry Gin.
The gift box will be on shelf in the coming weeks appealing to those looking for an eye-catching gift whether visiting friends or family at Christmas or as a ready-wrapped present for the gin lover.
Joanna Richardson, Greenall’s International Marketing Manager, says, “We are delighted to be launching this gift box for our quintessentially British gin brand ready for the festive season. We have worked with our retail partners on this tactical activation to drive visibility at one of the key gifting periods of the year across the UK and are sure our Greenall’s consumers will enjoy giving and receiving a bottle in such an eye catching pack.”
RRP: £15.00 Size: 70cl. ABV: 37.5%
NOTES TO EDITORS
Greenall’s The Original London Dry Gin was first distilled in 1761 by the world’s oldest gin distiller, G&J Distillers in Warrington, Cheshire. The recipe remains a secret to this day and has been passed down through only seven generations of Master Distillers to Joanne Moore, custodian of the Greenall’s recipe, who is celebrating her 10th Anniversary as Master Distiller in 2016.
The Greenall’s Gift Box will be available in Waitrose, Tesco, Sainsbury’s, Asda, Morrisons, Ocado and Co-op.
Greenall’s The Original London Dry Gin is owned by The Quintessential Brands Group.
ABOUT QUINTESSENTIAL BRANDS
The Quintessential Brands Group delivers a diverse portfolio of quality international spirits with unrivalled heritage and craftsmanship. Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and former investment banker, Warren Scott, The Quintessential Brands Group is made up of the Quintessential Brands Company; G&J Distillers, the world’s oldest gin distiller; Essential Drinks Company, the business-to-business supply division; Marblehead, the UK brand agency; L&L in France, a leading manufacturer of fruit spirits and liqueurs and Quintessential Brands Ireland, which includes First Ireland Spirits and the Dublin Whiskey Company.
Quintessential Brands portfolio includes Greenall’s The Original London Dry Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Oriental Spiced Gin, which are all produced by G&J Distillers. The Dubliner Irish Whiskey, The Dublin Liberties Oak Devil and Copper Alley Irish Whiskies, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Alizé Passion Liqueurs, Toussaint Coffee Rum Liqueur and Baron Clovignac Cognac. www.quintessentialbrands.com