Greenall’s The Original London Dry Gin has launched a new bottle design and packaging to celebrate its rich British heritage and the craftsmanship behind the brand. Established in 1761, Greenall’s is Britain’s first and original London Dry style gin and has been present to celebrate over 250 of Great British history. The bottle design draws inspiration from archives at G&J Distillers in Warrington, home of Greenall’s and the oldest gin distillers in England. The new design for award-winning Greenall’s The Original and the Greenall’s Wild Berry expression is available from May 2017.
Over the past two and a half centuries Greenall’s has featured in the gin palaces, kitchen cabinets, drinks trolleys, bars and supermarket shelves of Britain and the world. From landmark British celebrations, including 173 Grand National races and 36 royal weddings to the everyday traditions of summer bbq’s, and a well-deserved gin and tonic at the end of the day, Greenall’s has been served, savoured and made synonymous with the Great British spirit.
Created by the forefather of gin, Thomas Dakin in 1761, his innovative and pioneering recipe for The Original London Dry introduced the people of Britain and the rest of the world to a smooth, clean-tasting spirit; a salvation from the sweet, murky gins that were readily available at the time.
The new bottle’s shape and design is inspired by original gin bottles from the 1700’s and features premium embossing of the spirit’s birth date -1761- the signature of Edward Greenall and the Greenall’s crest – homage to the continuous quality and authenticity of the gin. A print of a hand-stitched Union Jack on the back (green for The Original and pink for Wild Berry), symbolizes the craftsmanship that goes into making Greenall’s, as well as its continued commitment to the original recipe.
The Original recipe remains unchanged and is kept a closely guarded secret, only ever known by 7 Master Distillers over 250 years. Joanne Moore, Greenall’s 7th Master Distiller is the current recipe’s guardian and one of the world’s first female Gin Masters.
Each batch of award winning Greenall’s gin is expertly handcrafted with 100% British wheat yielding a silky, smooth spirit with juniper-led taste infused with fresh citrus notes. Its eight botanicals are handpicked and sourced from across the world and include wild Tuscan juniper berries, delicate Moroccan coriander and zesty Spanish lemon peel. Only the finest botanicals are used to create Greenall’s London Dry Gin.
Greenall’s The Original makes the perfect classic gin and tonic, served with two slices of lime or can be enjoyed in cocktails such as a Greenall’s Lime Twist Martini or a Greenall’s Basil Smash. Greenall’s Wild Berry, infused with British blackberries and raspberries gives a classic gin and tonic a fruity boost or makes a delicious tasting berry gin cocktail, such as the Greenall’s Wild Berry Flora Dora.
Greenall’s is the proud national partner of The Jockey Club and is enjoyed by race-goers in celebratory moments across the country at some of the most iconic race grounds including Cheltenham, at the Cheltenham Festival, Epsom at the Derby and Aintree at the world famous Grand National to name but a few. A keen supporter of British talent, Greenall’s has also partnered with YCN (You Can Now), a creative network working with art students across the country on their student awards, which aim to shine a light on emerging creative excellence.
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NOTES TO EDITORS
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Greenall’s The Original and Greenall’s Wild Berry will be available nationwide from 24th April 2017
RRP: £21.00 Size: 1Ltr ABV: 37.5%
RRP: £16.00 Size: 70cl. ABV: 37.5%
RRP: £9.00 Size: 35cl. ABV: 37.5%
GREENALL’S THE ORIGINAL LONDON DRY GIN
Greenall’s The Original London Dry Gin is the original quality gin, first distilled in 1761 by England’s oldest gin distillers. It is one of the fastest growing leading gin in the world available in over 200 countries.
Greenall’s, The Original London Dry Gin is a juniper-led gin with fresh citrus notes made using the same secret recipe for over 250 years, in the heart of England, at G&J Distillers in Warrington. 100% British wheat is paired with eight hand-picked botanicals, which are dried in the original way and added by hand to the copper pot still, under the watchful eye of Master Distiller Joanne Moore. Joanne is only the seventh-generation distiller since 1761 – the year when Greenall’s was first produced by gin pioneer Thomas Dakin. Since then, three new expressions have been added to the range: Greenall’s Wild Berry, Greenall’s Sloe Gin and the latest Global Travel Retail exclusive, Greenall’s Extra Reserve. Greenall’s The Original London Dry is a smooth gin with rounded juniper notes, balanced with fresh and punchy citrus and spice and is best enjoyed in a G&T with a lime garnish or in a Greenall’s Basil Smash cocktail.
Greenall’s Gin has been highly awarded for its taste and quality with over 30 awards to its name. Recent awards include Fifty Best Gins (2014 Gold medal, 2015 Gold medal), World Gin Awards (2015, Gold), San Francisco World Spirits Competition (2015 Silver and Bronze medal, 2014 Silver medal) and International Wine & Spirits Challenge (2014 Silver medal).
ABOUT QUINTESSENTIAL BRANDS
The Quintessential Brands Group delivers a diverse portfolio of quality international spirits with unrivalled heritage and craftsmanship. Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and former investment banker, Warren Scott, The Quintessential Brands Group is made up of the Quintessential Brands Company; G&J Distillers, the world’s oldest gin distiller; Essential Drinks Company, the business-to-business supply division; Marblehead, the UK brand agency; L&L in France, a leading manufacturer of fruit spirits and liqueurs and Quintessential Brands Ireland, which includes First Ireland Spirits and the Dublin Whiskey Company.
Quintessential Brands portfolio includes Greenall’s The Original London Dry Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Oriental Spiced Gin, which are all produced by G&J Distillers. The Dubliner Irish Whiskey, The Dublin Liberties Oak Devil and Copper Alley Irish Whiskies, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Alizé Passion Liqueurs, Toussaint Coffee Rum Liqueur and Baron Clovignac Cognac. www.quintessentialbrands.com